Hello World. My name is Ashley John Pigford.
With over 30 years of experience in the fields of graphic and interaction design, my creative practice has evolved from pioneering interactive websites and games in the 1990’s to the design and development of assistive devices for people with physical disabilities and more experimental electro-mechanical objects and installations.
I’m also a total typenerd and do a lot of hand lettering, letterpress, type design and book design.
Now
In addition to my tenured teaching position at the University of Delaware where I have been since 2006, I am Co-Director of the Interaction Design Lab at UD - a multidisciplinary, applied research lab advancing technology’s ability to mediate physical experiences. My work is highly collaborative, user-centered and funded through grants and crowdfunding. At this point in my life I enjoy being able to make a difference in people’s lives with the things I create.
Then
From 1996 to 2003 I was in Los Angeles working as a graphic designer. This period of my life culminated in the co-founding of Meat and Potatoes, a graphic design company, with Todd Gallopo. Some of my favorite projects from my days in L.A. include the main titles for Fox’s Firefly TV series, motion graphics for DMX’s Who We Be (the type) and Sheryl Crow’s Soak Up the Sun music videos, animations for Intel’s Blue Man Group Pentium III and Pentium 4 television commercials, packaging design (with Tim Stedman) for Blink 182’s major label debut Dude Ranch and the Sublime Acoustic: Bradley Nowell & Friends record, (that’s my handwritting on the fake CD-R) and branding for the visual effects company Zoic Studios. While in LA I was also developing database-driven Flash websites and games with Victor Allen for MCA Records, Mattel, Cabo Wabo Tequila, Star Crazy Cosmetics and other Visual Effects companies including Radium. I started making websites in 1993.
In 2003 I left Los Angeles to enroll in the MFA Graphic Design program at RISD which allowed me to redefine my creative practice and pursue my philanthropic desires. Working closely with Thomas Ockerse, I studied how to apply semiotic theory to physical interaction design with multisensory media. This research has continued to evolve throughout my tenure at UD.
Send me an email if you’d like to talk about something or just to say hello.
Photo by Lindsay Yeager.